MKT 250 Web Business Creation wk 13 Reflection: Ranking, Link Building and Google Analytics

Reflection week 13 Ranking, Link Building and

Google Analytics

This week we studied about ranking, link building and google analytics.   We created strategies about specific people to contact, when we were going contact them, the actions to complete of what we were going to do and how. For example, were we going to create a blog, be a or have guest post on a blog. Were we going to create a press release, or some other actions to get build trust and connection through links. We also learned about how important it is to have a designated place of where we were going to keep track of all the links we were creating/acquiring.

We also learned more about how to navigate and use google analytics by navigating a demo account and answering some questions.  We participated in a discussion board and demonstrated our new skills with a quiz.

We Learned more about ranking and utilized the site Woorank.  We took the score and report and created an action plan on high and low impact changes we could make to our site to improve it.

I felt like this week was a refining week. We have worked so hard all semester to create these sites. We have constantly evaluated and reevaluated, changed and changed some more.  This week was kind of the week that asked, “How did you do?” and “What else can you do now and in the future for continued improvement?”  

  

Some of the resources we used this week were.   

o    Link Building for 2017 and Beyond (Links to an external site.)

o     (Links to an external site.)How to Prioritize Your Link Building Efforts & Opportunities (Links to an external site.)

o    Google Webmaster Guidelines (Links to an external site.)

o    Link Checker at Moz.com (Links to an external site.)

o    Google Analytics for Beginners (Links to an external site.) (1:07 min; transcript coming soon) 

o    (2:52 min; Core Analysis Techniques transcript (Links to an external site.))

o     Demo account. (Links to an external site.)

o     (7:10 min; Google Analytics Help transcript (Links to an external site.)).

MKT 250 Web Business Creation Week 12 Reflection Social Media for SEO

MKT 250 Web Business Creation Week 12 Reflection Social Media for SEO

This week we studied social media. We used this knowledge to create both short and long term social media SEO plans for our sites. We studied from the following resources:

o    5 SEO Strategies for Social Media You Need to Know (Links to an external site.)

o    5 Steps for a Successful Social Media Strategy (Links to an external site.)

o    Google Analytics Tutorial Part 5 - Social Media Traffic (Links to an external site.)

o    Developing a Social Media Plan (Links to an external site.)(23:02 min;

o     How To Create A Social Media Marketing Plan transcript (Links to an external site.)).

o    Free Tools for Social Media Optimization (Links to an external site.)

We learned from Maria Riefer Johnston referring to Jeffrey Haslam, Senior director of social SEO at Education Dynamics. Maria shares Jeffrey’s talk from a conference about the 4 4 s’s. They are 1. Segmented-know your audience find what they are looking for by using tools such as google alerts, buffer, Klout, Hootsuite, Cyfe Twitter counter, Tweet Deck, Social bakers then create your content based on their needs.  2. Searchable-use the words that your people are searching for. They encourage us to use tools like keyword planner, Conductors searchlight and Google suggest. 3.Snackable- they guide us to use things such as charts, images, tables and headings to make our information quick and easy to read. 4. Shareable-This means to make frequent interesting posts that are highly structured with headings.  Remember to focus on inbound links to have high engagement and a well-organized sitemap. She also encourages to use Meta Tags and Meta Data wisely. Use searchable words in URL and as Alternate text on images. Another article we were encouraged to read was 5 Steps to Creating a Successful Social Media Strategy for 2017

What do you want your site to do what are your smart goals? Know your target audience utilize google analytics, facebook insights, twitter analytics, Instagram analytics and linkedIn Analytics. Have content for every type of learner. Those who love to read have blogs, images for those who love to look this will help people remember more, videos for more engagement, and listen-podcasts are becoming a huge market. Remember to have a dedicated budget set aside for social media marketing. Adapt people previously used their computers for the majority of online activities now they use their phones and our sites need to be set up to be able to reach these people and be competitive.

We also studied from the following resources about creating our Social Media Plans:

o    How To Create A Social Media Marketing Plan For The New Year (Links to an external site.)

o    How to Create a Social Media Plan transcript (Links to an external site.)).

o    Wikipedia's summary of Social Media Marketing (Links to an external site.)

o    Free Tools for Social Media Optimization (Links to an external site.)

o    How Does Social Media Affect Search Marketing? (Links to an external site.)

o    Facebook Marketing: A Comprehensive Guide for Beginners (Links to an external site.)

o    The Complete Guide to Using Twitter to Grow Your Business  (Links to an external site.)

o    Guide to Using LinkedIn for Your Job Search

We selected several social media platforms we thought would be a good fit with our company and created marketing plans for those platforms.  We refined those plans through discussions with our classmates about those plans.