Wednesday, April 8, 2020

MKT 250 Web Business Creation wk 13 Reflection: Ranking, Link Building and Google Analytics


Reflection week 13 Ranking, Link Building and
Google Analytics
This week we studied about ranking, link building and google analytics.   We created strategies about specific people to contact, when we were going contact them, the actions to complete of what we were going to do and how. For example, were we going to create a blog, be a or have guest post on a blog. Were we going to create a press release, or some other actions to get build trust and connection through links. We also learned about how important it is to have a designated place of where we were going to keep track of all the links we were creating/acquiring.

We also learned more about how to navigate and use google analytics by navigating a demo account and answering some questions.  We participated in a discussion board and demonstrated our new skills with a quiz.
We Learned more about ranking and utilized the site Woorank.  We took the score and report and created an action plan on high and low impact changes we could make to our site to improve it.

I felt like this week was a refining week. We have worked so hard all semester to create these sites. We have constantly evaluated and reevaluated, changed and changed some more.  This week was kind of the week that asked, “How did you do?” and “What else can you do now and in the future for continued improvement?”  
  
Some of the resources we used this week were.   
o    Google Analytics for Beginners (Links to an external site.) (1:07 min; transcript coming soon) 

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