Web Business Creation Week 11 Reflection Landing Page Optimization, Website Optimizer, and Basic SEO

Week 11 Reflection

This week we studied about landing page optimization, website optimizer and basic search engine optimization (SEO)

We studied many materials throughout the week.  I learned so much! I have discovered how important keyword are throughout this course as I had some basic keywords that ate up my budget quickly, but also didn’t turn into any sales. Before this week, I still kind of felt that the concepts were not clicking for me as to how interrelated they all are.  We learned how important the keywords you choose really are and how they should work together in your title as they summarize your page. The keywords need to be in your links within the pages and alternate text of photos.  We learned how critical quality referrals from external sites (links) are. They are a validation of your reputation and your content.  All of this works together to help us have a clear vision about the content that we create and how it all needs to work together to be really successful. We evaluated our ads and made changes to help ensure our landing pages were working the best for us. We evaluated our websites to see how many outside sources were linking to us. We looked to see what changes we needed to make to make for better SEO. We identified keywords for our pages and optimized them.

Some of the resources we utilized this week are:

o    Does Your Landing Page Seal the Deal? (Links to an external site.)

(2:30 min; Does Your Landing Page Seal the Deal transcript (Links to an external site.))

o    Understanding Landing Page Experience (Links to an external site.)

o    Basic Strategies for Optimizing Websites and Landing Pages (Links to an external site.)

o    What Is Search Engine Optimization / SEO (Links to an external site.)(3:29 min; Search Engine Optimization transcript (Links to an external site.))

o    Perfecting Keyword Targeting & On-Page Optimization. (Links to an external site.)

o    We used the backlink checker from Ahrefs.com (Links to an external site.) to determine the number of inbound links for our sites.

o    Google Basics (Links to an external site.)

o    Google SEO Starter Guide (Links to an external site.)

o    Webmaster Guidelines (Links to an external site.)

Web Business Creation Week 10 Reflection: ROI, Conversion Tracking & Optimizing Ad Performance

W10 Reflection: ROI, Conversion Tracking & Optimizing Ad Performance

This week we studied about return on investment (ROI), conversion tracking and optimizing our ad performance. We started our ad campaigns. We learned more about using google ads and analytics to help us understand how our keywords, ads, clicks, impressions, conversions, etc. work together and how to understand and utilize the data collected by the programs to improve our keywords, ads and campaigns through different actions. Such as adding or deleting keywords, starting a new ad, stopping or pausing a different ad, adjusting our landing pages to help our site relevancy.  I was able to identify which words were not performing the way I wanted to and which words were using up all my allotted budget. I discovered that due to current events the product I was waiting for is backlogged and I need to find new product.  I was not able to make any sales conversions because of this.  I asked my professor for guidance and some great advice was given. I will do that and continue to identify product I am able to get and hopefully sell.  Through the activity, I got some great ideas that might work and are a higher interest level than I ever thought they might be. I am excited to keep on working through this. It feels very much like learning to listen to the spirit and making necessary adjustments as I go.  Some for mistakes that sounded like a good idea at the time, but I learned over time that those choices were actually hurting me in the long run. I had to stop or pause the actions fix the things that needed to be and could be fixed and walk away from the ones that I learned were not the path I should continue down.  I am grateful for the atonement and I am grateful for the opportunity to learn about these concepts.  We studied from the many resources listed below: 

o    Measuring your profits (Links to an external site.)

o    Return on Investment (Links to an external site.)

o    Measuring Sales and Conversions (Links to an external site.)

o    Setting Up Conversion Tracking (Links to an external site.)

o     Will Your E-commerce Company Make It? How to Tell (Links to an external site.),

o    Google Ads Data - Campaign 

o    Use Negative Keywords to Eliminate Unwanted Clicks (Links to an external site.)

o    About keyword matching options (Links to an external site.)

o    Expand the reach of existing keywords (Links to an external site.)

o    Improve Your Ads Quality (Links to an external site.)

o    Google Ads Data - Keywords and Ads

o    Write Successful Text Ads (Links to an external site.)

o    Test Your Ad Text Changes (Links to an external site.)

o    Monitor your ads and keywords (Links to an external site.)

o    Avoid Using Overly Generic Keywords (Links to an external site.)

o    Use Appropriate Keyword Matching Options to Control Who See Your Ads (Links to an external site.)

o    Find Relevant Keywords Using the "See Search Terms" Report (Links to an external site.)

Web Business Creation Week 9 Reflection and Quality Score

Week 9 Reflection Relevance and Quality Score

This week we studied about relevance, landing pages and how to improve our sites quality scores. These things are important because they make it more likely to have your ad be shown rather than someone else’s. If that ad is relevant to their search, hopefully they will be brought to your site and they can make purchases because they found the items they had been looking for. We created ads for a google ad campaign and installed/linked google analytics and google ads to our websites. We created an Ads campaign that contained at least one ad group, two ads, and ten keywords that were relevant to the landing pages. All of these actions are to help us be more successful by utilizing the tools to collect data and then be able to use that data to make changes to our sites so that we can make our sites drive traffic to them and then ensure that traffic converts to paying customers.   These are the many resources we used to help learn about all of this.  We read and watched the following:

o    What is Google Ads Quality Score (Links to an external site.)

o    Diagnose Keyword Quality Using Quality Score (Links to an external site.)

o    Expected Click Through Rate (Links to an external site.)

o     (Links to an external site.)Ad Relevance (Links to an external site.)

o     (Links to an external site.)Landing Page Experience (Links to an external site.)

o     (Links to an external site.)Improve your Ad Quality (Links to an external site.)

o    How Do I Improve my "Quality Score" in Google AdWords? (2018) (Links to an external site.)(4:20 min; Improve "Quality Score" transcript (Links to an external site.)).

o    Short Video that Summarizes Quality Score (Links to an external site.)(5:51 min; How to Improve Quality Score transcript (Links to an external site.))

 Running Your Google AdWords Campaign (Links to an external site.)(15 min; MKT 250 - Running Google AdWords Transcript (Links to an external site.)).

o    Get Started With Analytics (Links to an external site.)

o    Set Up Tracking Overview (Links to an external site.)

o    Link Google Analytics and Google Ads Account (Links to an external site.)