Week 9 Reflection Relevance and Quality
Score
This week we studied
about relevance, landing pages and how to improve our sites quality scores. These
things are important because they make it more likely to have your ad be shown rather
than someone else’s. If that ad is relevant to their search, hopefully they
will be brought to your site and they can make purchases because they found the
items they had been looking for. We created ads for a google ad campaign and installed/linked
google analytics and google ads to our websites. We created an Ads campaign that contained at least one ad group,
two ads, and ten keywords that were relevant to the landing pages. All of these
actions are to help us be more successful by utilizing the tools to collect data
and then be able to use that data to make changes to our sites so that we can make
our sites drive traffic to them and then ensure that traffic converts to paying
customers. These are the many resources
we used to help learn about all of this.
We read and watched the following:
o
How Do I Improve my
"Quality Score" in Google AdWords? (2018) (Links to an external
site.)
(4:20 min; Improve "Quality
Score" transcript (Links to an external site.)).
(4:20 min; Improve "Quality
Score" transcript (Links to an external site.)).
o
Short Video that Summarizes Quality Score (Links to an external
site.)(5:51 min; How to Improve Quality
Score transcript (Links to an external site.))
(5:51 min; How to Improve Quality
Score transcript (Links to an external site.))
Running
Your Google AdWords Campaign (Links to an external
site.)(15 min; MKT 250 - Running Google
AdWords Transcript (Links to an external site.)).
(15 min; MKT 250 - Running Google
AdWords Transcript (Links to an external site.)).
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