Week
11 Reflection
This week
we studied about landing page optimization, website optimizer and basic search
engine optimization (SEO)
We studied many materials
throughout the week. I learned so much!
I have discovered how important keyword are throughout this course as I had
some basic keywords that ate up my budget quickly, but also didn’t turn into
any sales. Before this week, I still kind of felt that the concepts were not
clicking for me as to how interrelated they all are. We learned how important the keywords you choose
really are and how they should work together in your title as they summarize
your page. The keywords need to be in your links within the pages and alternate
text of photos. We learned how critical
quality referrals from external sites (links) are. They are a validation of
your reputation and your content. All of
this works together to help us have a clear vision about the content that we
create and how it all needs to work together to be really successful. We
evaluated our ads and made changes to help ensure our landing pages were
working the best for us. We evaluated our websites to see how many outside
sources were linking to us. We looked to see what changes we needed to make to
make for better SEO. We identified keywords for our pages and optimized them.
Some of the resources we
utilized this week are:
o What Is Search Engine Optimization /
SEO (Links to an external site.)(3:29 min; Search Engine Optimization transcript (Links to an external site.))
o We used the backlink checker from Ahrefs.com (Links to an external site.) to
determine the number of inbound links for our sites.
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