W10 Reflection: ROI,
Conversion Tracking & Optimizing Ad Performance
This week we studied
about return on investment (ROI), conversion tracking and optimizing our ad
performance. We started our ad campaigns. We learned more about using google ads
and analytics to help us understand how our keywords, ads, clicks, impressions,
conversions, etc. work together and how to understand and utilize the data
collected by the programs to improve our keywords, ads and campaigns through
different actions. Such as adding or deleting keywords, starting a new ad,
stopping or pausing a different ad, adjusting our landing pages to help our site
relevancy. I was able to identify which
words were not performing the way I wanted to and which words were using up all
my allotted budget. I discovered that due to current events the product I was
waiting for is backlogged and I need to find new product. I was not able to make any sales conversions because
of this. I asked my professor for
guidance and some great advice was given. I will do that and continue to
identify product I am able to get and hopefully sell. Through the activity, I got some great ideas
that might work and are a higher interest level than I ever thought they might
be. I am excited to keep on working through this. It feels very much like learning
to listen to the spirit and making necessary adjustments as I go. Some for mistakes that sounded like a good
idea at the time, but I learned over time that those choices were actually hurting
me in the long run. I had to stop or pause the actions fix the things that needed
to be and could be fixed and walk away from the ones that I learned were not
the path I should continue down. I am
grateful for the atonement and I am grateful for the opportunity to learn about
these concepts. We studied from the many
resources listed below:
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